Royaal is a compact collection of high-statement bowls. Seven products in three finishes: not a wide pot line, but a specific category for the "large centerpiece" segment. For florists and decoration specialists who want to offer one large bowl as a display focus or event decoration.
What's in the collection?
Two sizes in three finishes.
- High bowl Royaal 27 cm: in glossy white. Medium size for table scene or display.
- High bowl Royaal 31 cm: in glossy white, gold, and graphite. Large statement sizes for a central position.
Which look does Royaal work for?
Three main styles:
- Classic-refined: glossy white as a centerpiece on a sideboard or dining table. Universally applicable.
- Festive-luxury: gold as a display focus during the Christmas period or for formal events.
- Modern-industrial: graphite as a statement in a sleek living area or modern store interior.
For which target group?
- Florists with a decoration corner: core customers. Royaal bowls are ideal as centerpieces with dry bouquets or natural compositions.
- Home furnishing stores: as a statement item in the display window or showroom.
- Event stylists and wedding decorators: as a central focus for table settings at large events.
- Gift shops: less direct as a main product, but as an upmarket gift for special occasions.
How do you position Royaal?
Solo works best. One Royaal bowl automatically becomes the focus in the room. Multiple Royaal bowls next to each other compete with each other.
Related bowl collections: Deko for smaller bowls in the same finishes, Bowl for a broader pot series.