Shop the Look is our overarching concept for curated design collections. Each line is set up as a "complete scene": furniture, textiles, flowers, and accessories that work together. For home furnishing stores, this means: customers no longer have to figure out how items combine. We've done that work for them. This page functions as a navigation hub to the specific Shop the Look and STL lines.
Which Shop the Look collections do we offer?
The collections are designed around different style DNA's:
Luxury and statement scenes:
- Shop the Look Luxury - luxury living arrangement with velvet stool, Menton side tables, real-touch flowers, and Pepijn armchair.
Summer and Mediterranean scenes:
- STL Bonjour - warm and Mediterranean, with ochre yellow, green, and jute lanterns.
- STL Summertime - food and drink-themed vases, playful and colorful.
Urban and modern scenes:
- STL Luna - urban grey with cement pots and Dakota vases.
- STL Esmee - sit-and-relax with throws, cushions, and real-touch flowers.
Feminine and playful scenes:
- STL Beau - feminine and playful with heart tableware and palm tree vase.
- STL House of Tulips - Dutch motifs without the kitsch.
- STL Happy Breakfast - bakery and breakfast-themed vases.
Compact gift sets:
- STL Gift Set Nora - soft feminine with gerbera real-touch.
- STL Gift Set Bo - playful with face-with-glasses planters.
- STL Gift Set Roos - ambience-first with aroma diffusers.
- STL Gift Set Mees - compact romantic with love tiles.
- STL Gift Set Joy - aromatherapy gift set.
- STL Gift Set Liva - bouquet-in-vase gift set.
- STL Gift Set Pink - 5-piece care gift.
- STL Gift Set Candles Wax Sand - With Love giftboxes.
Silk bouquet line:
- STL Silk Bouquet Sunshine - warm-summer real-touch bouquet.
Additional ambience lines:
- STL Sophie - aroma diffusers in ten scents.
How to choose a Shop the Look collection for your store?
Two questions:
What aesthetic suits your customer group?
Luxury/premium: Shop the Look Luxury. Summer/warm: STL Bonjour, STL Summertime. Urban/modern: STL Luna, STL Esmee. Feminine/playful: STL Beau, STL House of Tulips, STL Happy Breakfast. Ambience-focused: STL Sophie, STL Gift Set Roos.
Do you want a large scene or compact gifts?
Large scene (for display window or living area): Shop the Look Luxury, STL Bonjour, STL Luna, STL Esmee. Compact gifts (for gifting corner): STL Gift Set Nora/Bo/Roos/Mees/Joy/Liva/Pink.
Combination strategy
Some Shop the Look lines combine visually:
- Warm palette: STL Bonjour + STL Summertime + STL House of Tulips.
- Grey palette: STL Luna + Shop the Look Luxury + STL Esmee.
- Feminine palette: STL Beau + STL Gift Set Nora + STL Sophie.
- Boho-natural: STL Bonjour + STL Silk Bouquet Sunshine + STL Happy Breakfast.