A photo frame is never just a photo frame. It is a gift for someone who valued something important. Pregnancy ultrasound, wedding photo, pet, holiday, grandchild. The category is small but stable: someone asks for one every week.
What will you find in this collection?
The focus is on photo frames that sell themselves as gifts, not on classic basic frames that you can buy in any DIY store.
- Polyresin frames with text: "amore", "xoxo", "little things", "fabulous", "number one", "favorite". Small to medium sizes (6x9 to 13x18 cm) in pastel and warm tones.
- Iron frames: 13x18 and 20x25 cm in beige and pink. For the more classic, less playful customer.
- Zinc-alloy frames: small sizes (10x10, 10x15 cm) in pink, brown and with romantic texts like "love is". The material gives a fine, weighty appearance.
- Novelty shapes: twisted frames, bow-frames, cherry-designs. For gift shops with a younger target group.
For what occasions do photo frames sell?
Short and sweet: birth, wedding, anniversary, Mother's Day, Father's Day, Valentine's Day, and housewarming. This makes the collection exceptionally favorable for florists and gift shops. There is almost a moment every month of the year when someone asks for one. The small sizes (6x9, 10x10 cm) sell the most because they fit on a nightstand or desk. Larger sizes (20x25 cm) are more often wall frames and sell less frequently but with a higher margin.
How do you position photo frames in your store?
At the checkout as an impulse gift, or grouped on a small side table in the gifting section. Important: customers choose photo frames emotionally. They want to imagine a photo in them immediately. Therefore, display frames with photos in them, instead of empty ones. Combining them works well with gift tags, ribbon and carrier bags to complete the gift immediately. For occasion-specific cross-selling: Mother's Day home accessories, Father's Day, birth.
What do customers usually buy at once?
Two photo frames plus a small extra gift. A gift for a birth: one frame + a bag of compliments from ready-made gift sets. Keep this in mind when merchandising: placing photo frames close to small gifts increases the average order value.