Garden birds are one of those categories that customers return for. If someone buys a bird feeder, a year later they are still buying bird food. This collection is the basis: birdhouses, feeders and birdbaths. For the customer who is just starting with garden birds or wants to expand their existing offerings. Also a good gift: practical, decorative, and with a clear purpose.
What will you find in this collection?
The focus is on birdhouses and feeders in various materials. Each material choice suits a specific customer type.
- Coconut houses: natural material, small sizes. Classic "first birdhouse" gift, budget-friendly.
- Bamboo fiber houses and feeders: 2-color assortment, D15 cm. More designer look, higher price point.
- Zinc houses IDS: gray, in medium and XL sizes. For gardens with a rural or modern aesthetic.
- Ceramic feeding and drinking bowls Sammie: 4-color assortment, two sizes. Permanent stock item for florists and garden centers.
- Black bird bath: freestanding bird bath, 26 cm high. For the customer who specifically offers water in addition to food.
- Bird house Carpina in grass: naturally woven in various accent colors (fuchsia, orange, green, natural). Playful alternative to the classic zinc house.
Which customers does this collection work for?
Garden centers: core customers. Birdhouses and feeders sell year-round, with a peak in autumn (customers prepare birds for winter). Florists with a garden or nature corner: the smaller coconut houses and Sammie feeders work as small gifts alongside bouquets or plants. Gift shops: the bamboo fiber variants and grass houses are designed to be gift-friendly. Popular as a birth, birthday, or new home gift.
When does demand peak?
Two peaks throughout the year:
- September-November: customers hang up houses and feeders for winter. Largest peak of the year.
- March-April: breeding season. Customers buy nesting boxes and additional feeding spots.
The Sammie ceramic bowls and birdbath sell steadily year-round.
Combine and position
For garden centers: create a "bird garden corner" with houses, feeders, and bird food all together. Customers want to see everything in one place. For cross-selling: combine with outdoor accessories, outdoor wall decor (butterflies/birds), and zinc collections for a complete outdoor decor corner. For florists: place the smallest houses with earthenware pots and greenery. Ideal gift for "someone with a garden."