Luna is the calmest STL line, with a strong urban character. Grey, cement, broken lines. While Bonjour is warm and Mediterranean, and Beau is playfully feminine, Luna is mature and minimalist. For customers who want to distinguish between "ordinary home decor" and "something more refined."
What's included in STL Luna?
The collection is built around a grey-cement palette, with color accents provided by flowers and mirrors.
- Cement pots in light grey: five ascending sizes (D10.5 to D18 cm). The basic pot of the series.
- Dakota vases in grey-multi: six formats, ranging from slender to robust. Distinctive silhouettes with nuanced grey coloring.
- Dahlia-sprays real-touch: 113 cm long, four colors (light pink, coral, pink, beauty). For color accent in the otherwise neutral scene.
- Jax mirrors: small round to elongated variants in orange, light pink, green, and mixed assortments. Colorful counterpart to the neutral base.
- Furniture accents: Pepijn armchair, Tygo table (metal), cotton rug 120x180. For complete scene setup.
- Flower cushion: 45x45 cm in pink. Soft textile accent.
Which store is Luna suitable for?
Modern home furnishing stores with a customer base that chooses based on aesthetics. Interior boutiques and gift shops in urban areas. Also for florists with a modern look: the cement pots and Dakota vases work well alongside a wider range with plants or loose branches.
How do you present Luna?
As a corner, not as individual items. Core color: grey. Color accents via flowers and one mirror. Example setup: armchair with cushion, Tygo table next to it, Dakota vase on the table with a dahlia spray in it, small cement pots with small plants on the floor, one Jax mirror on the wall. For cross-selling: silk flowers in matching shades, earthenware pots for extra plant accents. Other visually matching STL lines: Shop the Look Luxury, STL Beau.
What is the target shopper?
Customers in the 30-50 age group who have just moved or are upgrading their interior. They are looking for items that are "modern but not too trendy." Gift sales are more limited than with Beau or Bonjour; Luna is more of a home collection than a gift collection.