A watering can is one of those items that customers only buy when they have a plant, and then it is part of the gift or purchase. This compact collection covers the two core segments: small to medium watering cans for houseplants and one large, functional watering can for outdoor use or many plants. Complemented by glass water jars that double as a vase and an aesthetic pouring solution.
What will you find in this collection?
Compact range: one watering can per price segment, two glass water jars as an addition.
- Watering can 1700 ml: 4 assorted colors (taupe, white, blue, grey), 37x7.5x21 cm. Classic watering can silhouette for houseplants and balcony flowers.
- Plastic watering can 9 liters: off-white, L47xH39 cm, with handle and spray head. For larger plants or garden work.
- Water-jar S and L: glass, 3 assorted colors. Small (22x8x16.8 cm) and large (27x10x23 cm). Dual use as a vase or water-jar.
For which target group do watering cans work?
Garden centers: core customers. Watering cans are a basic item when selling plants. Customers buy them with a new plant or as a replacement. Florists with a plant selection: the small 1700 ml watering can as an impulse gift with a gift plant. Home furnishing stores with a green corner: the glass water jars as a design item, positioned between "vase" and "watering can". Gift shops: less direct, unless as an additional gift for "someone just starting with houseplants".
How do you position watering cans?
Near the plant selection. Customers almost never buy watering cans as a standalone item; they belong with a plant or pot. For garden centers: place the 1700 ml watering can next to earthenware pots or Loire and Amilly pots. Customers buying a pot usually want the watering can right along with it. For home furnishing stores: the glass water jars with the vases. They function both as a vase for flowers and a practical pouring solution for small plants. For cross-selling: pot liners, accessories for complete plant equipment.
When does demand peak?
Two peaks throughout the year:
- Spring (March-May): customers buy new plants, watering cans belong with them. Also, the outdoor garden season begins.
- Autumn (September-October): moving season, customers furnish their new homes with plants.
In summer, watering cans sell consistently but do not peak. Winter is the dip.