The STL collection for people who prioritize brunch over lunch. Croissant vases, cookie vases, coffee cup planters, cinnamon roll candle holders. All the food shapes you want on your table on Saturday morning, but as a vase or pot. Playful, gift-friendly, and typically STL: distinctive yet well-executed quality.
What's in the collection?
All items in brown and beige earth tones. Two materials: fine earthenware and dolomite/stoneware. Various food shapes throughout the collection.
- Croissant line: croissant stoneware vase (10-14 cm), croissant dolomite planter, croissant dolomite candle stick. The star holder of the collection.
- Bread and bakery: baguette vase, bread vase, cookies vase, pretzel candle holder, cinnamon roll candle holder. For the bakery lover.
- Breakfast drinks: coffee cup planter (fine earthenware), yogurt planters (natural and pistachio).
- Additions: bamboo branches (180 and 210 cm), cotton rug (120x180). For scene-building alongside the vases.
Which stores is this for?
Gift shops, boutiques, and concept stores where customers are looking for "something fun". Also for florists with a broader gift offering: the croissant and cookie vases sell well as housewarming, birthday, or "just because" gifts. Often in the 15-35 euro segment. Home furnishing stores with a modern or younger customer base: place it on the gifting shelf. The collection is too playful for a purely home interior corner, but fits well in a gift zone.
How do you present Happy Breakfast?
As a brunch scene. Multiple items together on a tabletop or shelf, with at least one "filled" vase (with a flower or dried branch) and the rest empty. The humor comes from the combination, not from a single item. Example: coffee cup planter with a small plant, croissant vase with a branch, cookies vase alone, pretzel candle holder with a candle. A compact brunch scene. For cross-selling: silk flowers, STL Summertime (related food line), gift sets.
Related food collections
STL Happy Breakfast and STL Summertime are both food-themed collections, but with a subtle difference:
- Happy Breakfast: bakery and breakfast: croissants, bread, coffee, yogurt. Brown/beige palette.
- STL Summertime: drinks and snacks: aperitivo, matcha, cocktail bottles, granola. Colorful palette.
Stores that carry both have a complete "food gift" corner where customers can find something for every occasion.