Amilly is the serene version of our pot series. While Loire is soft and pastel, and Madrid is distinctly colourful, Amilly is muted and earthy. Five colours, six sizes, everything matches everything. For stores that want to offer a modern, understated pot line without being stuck in pure white or black-grey.
What exactly is the Amilly series?
Amilly is a ceramic plant pot with a matte, muted finish. The shape is classic: round, slightly wider at the top, with a subtle tapered line.
- Five colours: white, sage green, bean green, amber, olive. Natural, earthy tones that combine with almost any interior.
- Six sizes: D12 to D24 cm. From herb pot to medium houseplant.
- Consistent finish: the same matte glaze across all sizes. Visually calm when you place multiple sizes next to each other.
Which target group does Amilly work for?
Home furnishing stores and florists with a modern, understated customer base. Customers who don't like bold colours but want a bit more atmosphere than plain white. For garden centres: Amilly works alongside the broader earthenware pot line as a "premium" alternative. The matte finish gives customers the feeling that they are buying something more sophisticated.
Amilly, Loire or Boule: which series for which customer?
All three are ceramic pot series, but with different characters:
- Amilly: matte finish, natural earthy tones (olive, amber, sage). For the modern understated customer.
- Loire - glazed, soft pastel shades (cherry, lilac, old pink). For a warm feminine look.
- Boule - spherical shape, pronounced gloss or matte in dark tones. For a sleek or dramatic interior.
Stores that have all three cover all customer preferences.
How do you position Amilly?
Grouping by colour works better than grouping by size. Three sage-green pots in ascending sizes next to each other appear visually calmer than all six sizes in mixed colours. For cross-selling: silk flowers in matching shades, dried flowers and grasses, or loose branches from the regular floristry collection. The sage and olive variants combine well with eucalyptus and olive branches. A complete plant-in-pot gift for under 20 euros.