Green is one of those colors that rarely gets boring. Troyes is exactly that: a compact series of pots and vases in one consistent shade of green. From pot D15 to vases on a stand 30 cm high. Calm, cohesive, usable year-round.
What's in the collection?
Two main categories: pots and vases. Vases come in classic silhouettes and "on-foot" variants.
- Pots: two sizes (D15 and D21). Basic pot for plant work.
- Classic vases: four ascending sizes (D17.5 to D22.5, H24 to H35 cm). For floral arrangements and bouquets.
- Vases on foot: two sizes (D19 H23 cm and D22 H30 cm). With a pedestal for extra visual height.
For which target group?
Florists with a calm, green, or Scandinavian signature. Customers who choose green as an "earthy" color without falling into brown. Home furnishing stores with a customer base that chooses subtle color. Green combines with almost any interior and sells year-round without seasonal peaks. For garden centers: the pots combine well with plant offerings. Green on green works visually calmly without competition between pot and plant.
How do you position Troyes in your store?
Group by shape. Three classic vases in ascending sizes together, or two vases on a stand next to each other. Works best visually as a series, less convincing as individual items. The vases on a stand are interesting display pieces. They immediately add height to a display without you having to add furniture.
For cross-selling: silk flowers in white, pink, or purple hues (contrast with green). Or dried flowers and grasses in natural tones. Similar mono-color collections: Dinan (warm-red), Lousada Earth Brown, Lousada Vintage Grey.