A cuddly toy is never just a cuddly toy. It's a message: something sweet for someone who deserves something sweet. This collection has been set up as a gift purchase, not as a children's department store offering. The sizes and themes are geared towards what florists, gift shops, and boutiques sell: small to medium size, recognizable shapes, and a few deliberately quirky outliers.
What will you find in the cuddly toy collection?
The collection revolves around two series: Take Me Home and Mini Club. Both are designed to be sold separately or as an addition to a larger gift.
- Take Me Home animals: rabbits, sheep (standing), bears, dachshunds, crocodiles. Classic animal shapes in plush, 15-40 cm high.
- Take Me Home plant-cuddly toys: orchid, cyclamen, Christmas rose, tulip, and general flower variants. Plush in the shape of a plant or flower, more decorative than traditional cuddly toys.
- Mini Club skippy hopper: 60 cm hopper (with pump) in Jak-design. Larger size, more toy than cuddly toy.
- Fluffy Menu cupcake bear: bear cuddly toys in cupcake shape, 14 and 27 cm. Playful design, a gift with a joke.
- Take Me Home bow: plush bow, 40 cm. Decorative gift, not directly intended as a cuddly toy.
- Special combinations: bear with baby, bear with heart, plant in a round pot. Gifts with a specific message built-in.
For which target group?
Adults buying a gift. Not directly for children who come to choose for themselves. Customers who buy these cuddly toys: baby shower gift seekers, loved ones who want to give something sweet, customers who want to give a bouquet "something special", gift shop customers for birthdays. The plant-cuddly toys are a separate niche. Customers who want to give a real plant but don't know if the recipient has green fingers, choose a plush plant as an alternative.
How do you position cuddly toys in the store?
At the checkout or on the gifting shelf, not in a children's corner. The target group is the adult buyer. Combine with baby shower gift items: photo frames from our kids photo frames collection, children's room decoration and gift sets. For florists specifically: place the plant-cuddly toys near the real plants or silk flowers. They sell to customers who are hesitant about real flowers as a gift.
What sells best commercially?
The Take Me Home sheep (standing) and the small bear variants (15-27 cm) are the most stable bestsellers. They are universal enough for almost any gift occasion. The plant-cuddly toys are a slow but stable seller, with a slight peak around Mother's Day and Valentine's Day.