A customer who sees "shop the look" no longer needs to imagine what it would look like at home. That is the essence of this collection: a curated selection where everything matches and where the customer immediately sees the complete picture. Home furnishing stores usually use this scene as a display setup. Gift shops as a premium corner. Florists with a wider range as an upmarket section.
What makes this collection "luxury"?
The price points are higher than our regular collections, but the customer experiences something in return: real-touch quality flowers, refined materials, and items that are decorative without being high-maintenance. Real-touch silk flowers: dahlia, poppy, gloriosa, ranunculus, agapanthus, sweet pea, spring flower spray. Long, distinctive, in shades that stand out among green and neutral.
- Menton side tables: dark brown and cream, two sizes. Work as a display base or for individual sale.
- Large spherical vases: Kansas D30 in taupe-multi. Statement vases that visually support the other elements.
- Textiles and cushion accents: velvet stool in pink, striped cushions. For the more tactile side of the arrangement.
- Rattan lantern Mastatal: naturally woven, rechargeable model suitable for indoor and covered outdoor use.
- Armchair Pepijn: City fabric in green. The statement furniture piece of the scene.
For which store does this scene work?
Home furnishing stores with a customer base that chooses based on atmosphere, not price. Boutiques and interior corners at florists that target higher price segments. The collection does not work as individual sales. Customers who want to buy one luxury silk flower are rare. However, customers who want to see a complete picture often buy multiple items from the same setup.
How do you build a "shop the look" arrangement?
Important: build in layers. Large items at the back, small ones in front, keeping sightlines open. At the back: the armchair or a large plant with branches. In the middle: side table with spherical vase and a few loose flower branches. At the front: cushion on the armchair, lantern on the floor. The real sales tricks: let colors repeat between items. A cerise gloriosa in the spherical vase + a cerise/pink cushion on the armchair connects the scene. Without that color repetition, it looks like loose items. For cross-selling and complementary items: silk flowers, glass vases and bottles, outdoor accessories. Other shop-the-look collections: STL Luna, STL Beau.