This is the collection that makes customers grin before they even check the price tag. Vases shaped like cans, jars, bottles, and containers with food and drink themes. Aperitivo, matcha, granola, strawberry jam, cocktail bottles. Playful enough to fall between "gift" and "impulse buy," serious enough in execution to have a long lifespan.
What's in STL Summertime?
The collection revolves around food and drink shapes in fine earthenware. Small to medium size, bright colors, refined finish.
- Cocktail and aperitivo vases: shapes of cocktail bottles, seltzer cans, aperitivo cans. Popular as wedding or housewarming gifts.
- Breakfast and snack themes: matcha, granola almond, yogurt pistachio, strawberry jam. For brunch lovers.
- More neutral summer shapes: orange juice can, cocoa planter, protein vase. Familiar food icons without a specific meal connection.
- Additional decoration: Menton side table, real-touch pom-poms and dahlias to fill vases with.
Why do these vases work?
Two reasons: they are a gift with a joke, and they are a decoration with character. Customers rarely buy just one vase from this collection. They buy 2 or 3 that "tell a story" on a shelf or windowsill. A cocktail bottle next to an aperitivo can next to an orange juice vase together create a small summer scene. That makes the collection commercially interesting: the average order value per customer is higher than with standard vases.
Which stores is Summertime suitable for?
Gift shops, modern home decor stores, and boutiques where customers come looking for "something funny" or "something different." Standard garden centers and classic florists benefit less from it. For florists, however: as a separate gift corner for housewarming or wedding gifts. Combine with real-touch flowers or loose branches.
How do you present Summertime?
Group them as a "brunch scene" or "cocktail scene" on a side table. Multiple vases together, with a pom-pom or branch in one or two of them, and the rest empty. Solo, the collection is less convincing. The humor comes from the combination. For cross-selling: place loose silk flowers next to them, use the Menton side table as a display base. Stylistically combine with STL Bonjour and STL House of Tulips.
Gifts or decoration?
Both, and that's the strength. Price points are in the gift segment (15-40 euro retail), but the quality and appearance are decoration-level. Ideal position: near the cash register, with a small sign "gift with humor" or "brunch essentials." Direct conversion is high.