Mirrors are one of those home decor items that customers only consider when they see them in a store. They scroll past them online, but in real life, they stand out. This collection features statement mirrors with character. Not basic bathroom mirrors, but decorative items with their own color and shape signature.
What will you find in this collection?
Four main variants of decorative mirrors.
- Jude round mirrors: D49.5 cm in red, purple, and light pink. Bold colors for a statement placement.
- Jax mirrors: round D25 and elongated L49.5 and L74.5 in yellow-brown-off-white, orange-pink-green (3-assorted combinations). Playful and colorful.
- Landos and Jurre mirrors: 37.5x55.5 cm in gold, sets of 3. More classic and refined than the Jude/Jax variants.
- Rattan mirrors: 46x39 cm in natural, 3-assorted. For boho or natural interiors.
- Metal mirror: 60x60 cm in matte black and antique brass. Large statement mirrors for the modern corner.
What kind of look do these mirrors create?
Three main styles:
- Playful-colorful: Jude and Jax variants in bright colors. For concept stores and gift shops with a distinct signature.
- Classic-elegant: Landos and Jurre in gold. For home decor stores with refined interiors.
- Boho-natural: rattan mirrors. For florists and home decor stores with a natural aesthetic.
- Modern-minimalist: large metal mirrors in matte black or antique brass. For modern concept stores.
For which target group?
Home decor stores: core buyers. Mirrors combine well with other decorations in the display window. Gift shops: the smaller Jax and Jude variants as a "gift with character" in the 20-40 euro segment. Boutiques and concept stores: the large metal mirrors as statement items for the store's own interior design. For florists and garden centers: less directly suitable as a main product, but as an accent in a broader range of home accessories.
How do you position mirrors?
On a wall at eye level, with a minimum of 40 cm clear space around them so they can visually breathe. For smaller Jax and Jude mirrors: as a group of 2-3 pieces in the same color family on one wall. They are less convincing individually. For cross-selling: wall hangings, wall decorations, outdoor wall decorations for complete wall filling. Related STL collections featuring Jude and Jax: STL Bonjour, STL Luna.