Rugs are not an impulse purchase. They are a considered decision, usually after a few days of deliberation. For your store, this means: customers come in with a purpose. They generally know what size and material they are looking for and want to see it in person before deciding. The collection is designed to efficiently cater to this deliberation: various materials, sizes, and styles without having to be a full carpet store.
What will you find in this collection?
Five main categories, each with its own use case and customer group.
- Cotton rugs: 60x90, 70x140, 120x180 cm. Grey and natural. For living rooms and hallways. Washable, practical.
- Braided rugs: round D80 cm and oval 80x50 cm. Cream-natural and pure natural. For a rustic or Scandinavian look.
- Artificial sheep skin: extra thick 60x90 cm, taupe. For under an armchair or next to the bed. Soft, tactile.
- Cotton rug with stripes: 90x60 cm, 3 assorted colors. Playful, for a child's room or utility room.
- Wool rug: 60x90 cm, 2 assorted colors. Warmer material, for colder rooms.
- Carpet with floral print: 120x180 cm. Statement piece for home furnishing stores with a distinctive collection.
Which store benefits from selling rugs?
Home furnishing stores with a broader range: key customers. Rugs serve as a complement to furniture. For garden centers: more limited, but braided rugs work well alongside plant baskets and pottery for a complete rustic look. For gift shops: only the smaller sizes (60x90) as a small gift or runner for special occasions.
How do you position rugs in the store?
Important: rugs are difficult to sell if you cannot display them flat. Do not roll them up in a corner.
Two options:
- Lay them flat under a display table or armchair. Customers immediately see how it looks "in situ."
- Hang them on a wall bracket or rack so they are fully visible.
For cross-selling: outdoor accessories, pottery pots. Combine the larger carpets with the STL lines for a complete scene setup: STL Luna, STL Esmee.
When does demand peak?
September-November is the main peak. Customers "warm up" their interiors for winter, which is a direct reason for rug purchases. Spring (March-May) has a smaller peak: customers who are moving or redecorating their interiors. During summer, rugs sell less. Customers then desire coolness, not extra layers of warmth.