Graduation ceremonies are the same peak moment every year: May-June, lasting two weeks, and then it's over. Demand is intense, short-lived, and gift-oriented. The collection is designed to efficiently handle that peak: small gifts with humor, money-related items (classic graduation gift), and packaging materials to make something of it.
What will you find in this collection?
The focus is on gifts suitable for the "congratulations, here's a little something" moment. Not the diploma gift itself, but the accompanying gesture.
- Tiles with congratulatory texts: "you did it", "holy shit you did it", "i want to thank chatgpt & google", "what a year". From classic to self-deprecating, the broad humor range.
- Piggy banks: football, gnome, work bag, shell, ceramic. Can be filled directly with cash, which is the classic graduation gift.
- Boxes with cash: "a little dough for a big exam champ". Ready-made gift for customers who want something quickly.
- Gift cards: packs of 12 and a display of 60 with graduation text. For florists who want to finish quickly.
- Stickers: 500 "you passed" labels for gift wrapping.
- Bottle opener: football-themed, wood with metal. Gift for the more playful side.
When does sales peak?
The peak is between mid-May and early July, depending on the school region. High school diplomas are slightly earlier than vocational/higher education. It is best to purchase in April. The peak is intense but short; you want to avoid large overflow. The tiles with "you did it" and "what a year" text are also useful outside the graduation period (for birthdays, milestones), so overflow is limited.
How do you position a graduation corner?
One display at the cash register during the last three weeks of May and the first two weeks of June. A clear sign "gift for the graduate". Combine tiles, gift cards, and piggy banks in the same display. Add gift tags, ribbon, and wrapping paper so customers can wrap the gift immediately. For florists: a bouquet + piggy bank + gift card is the complete graduation gift. Average order value is around 25-40 euros.
Which education levels does this collection cater to?
All graduation moments from primary school to university. The texts are deliberately generic enough to work for every level. The more mature humor ("holy shit you did it", "i want to thank chatgpt & google") is more suitable for higher education graduates. The more classic piggy banks and gift cards work broadly. For primary school graduates (group 8), also check teacher & teaching assistant day for additional school year-end gifts.