Olaf is one of our most understated pot series. Round flowerpots in a matte grey finish, in seven increasing sizes that cover all standard houseplant formats. For florists and home stores with a customer base that chooses timeless appeal and subtle color.
What's in the Olaf series?
Seven increasing sizes in the same grey finish.
- Olaf round grey pots: D8xH7, D13xH10.5, D14xH12.5, D16.5xH13.5, D18.5xH15.5, D21xH18.5, D22.5xH20 cm.
The sizes are adapted to standard grow pot sizes in the Netherlands, from small (D12-cm grow pot) to medium-large (D24-cm grow pot).
What look does Olaf create?
Two main styles:
- Modern-minimalist: Olaf pots in similar or increasing sizes together. For modern home stores with an understated signature.
- Scandinavian-natural: Olaf grey with white walls and green plants. For Scandinavian interiors.
For which target group?
Florists with plant sales: core customers. The full range of sizes (D8-D22.5) covers almost every standard plant size. Home stores with a modern signature. Gift shops: the smaller sizes (D8-D14) as a standalone gift or part of a plant gift.
Olaf vs other pot series
Comparison with the broader pot family:
- Olaf: matte grey, round shape. Understated and timeless.
- Momo dark grey: cylindrical shape, slightly more modern silhouette.
- anthracite-matte - darker grey, conical shape.
- Bowl graphite: dark matte, spherical shape.
For stores that want to offer different shades of grey: Olaf for the neutral-timeless base, other series for character variations.