One color, many shapes. That is the concept of Dinan. Warm-red, unglazed, ceramic. From slender tube vase to wide spouted vase, from small ring vase to large bottle. Consistency in color, variety in silhouette. A collection that is visually striking without you having to work with different palettes.
What's in Dinan?
The collection revolves around variation in vase shapes within a single color world.
- Spouted vases: vases with a characteristic pouring spout. Various sizes from D16 to D30 cm. For tulips and loose branches.
- Tulip vases: with a specific narrow tapered opening, designed for tulips. Two sizes.
- Tube vases: cylindrical slender vases. For long-stemmed flowers and tall branches.
- Classic vases in various shapes: spherical, oval, cylindrical, rectangular. For versatile floral arrangements.
- Ring vases: low and wide, with an inner ring for flowers. For platter decoration or table centerpiece.
- Group vases: multiple small vases on one base. For small floral arrangements or decorative compositions.
- Bottle format: tall slender bottle, decorative as a standalone vase or with a single branch.
Why does one color work so well?
Two reasons: the shelf looks calm, and customers experience less choice stress. Customers who hesitate between colors sometimes return without making a purchase. Customers who only have to choose by shape buy faster. For stores that want to differentiate themselves: a complete mono-color vase shelf is a strong visual statement. Customers remember it.
For which target group?
Florists and home furnishing stores with a modern or statement-oriented customer base. Customers who dare to choose a distinctive color in their interior.
The warm-red color matches:
- Earthy interiors with olive, mustard yellow, and warm wood tones
- Summer decoration scenes
- Christmas displays as a non-traditional red accent
- Gift zones for red-themed gifts such as Valentine's Day
How do you present Dinan?
Grouping in one place works better than spreading it throughout the store. A complete Dinan corner gives the collection strength. For cross-selling: silk flowers in orange, pink, cerise, or purple. These contrasting colors work well against the warm red. For like-minded collections in other colors: Loire, Amilly, Boule. Customers who appreciate a consistent color series will recognize themselves in these collections.