A maintenance-free bouquet that looks exactly how your customer wants it at home. That is the concept behind the STL Silk Bouquet lines. Each series has its own color scheme; Sunshine is the warm, summery variant. Dahlia in dark pink, cherry blossom, poppy in mauve and cream, agapanthus in cream, melastoma in peach and yellow. Flowers that together create a summer scene.
What's in the collection?
The selection is deliberately broad: different flower types in the same color DNA, plus a few highlight items such as the smiley vase.
- Statement flowers: dahlia dark pink (80 cm), cherry blossom d-pink (95 cm), morning glory lilac (90 cm), agapanthus cream (73 cm). The tall, prominent stems of the bouquet.
- Full flowers: single peony spray old pink (63 cm), poppy mauve and cream (74-76 cm), melastoma peach and yellow. For volume and variation in shade.
- Detail flowers: muscari grass purple, lathyrus purple, centaurea madelon pink, craspedia yellow, dicentra red. Smaller flowers for accent and detail.
- Smiley vase dolomite: 27x27x31 cm, multicolor. Statement vase as a base for the bouquet. Playful, expressive.
For which target group?
Customers who want real-touch silk flowers, not real flowers. Usually for three reasons:
- No time or inclination for maintenance
- Pollen allergies
- Need for long-lasting, non-perishable decoration
The collection is at the higher end price-wise. Each bouquet costs 100-200 euros at home, depending on the composition. For stores, this means: a higher margin per sale, but less frequent purchase than with cut flowers.
How to sell Silk Bouquet Sunshine in your store?
As a complete bouquet, not as individual stems. The strength of the collection lies in its composition. Build a showcase arrangement: the smiley vase filled with the tallest stems (cherry blossom, dahlia), complemented by poppies and melastoma. Customers will immediately see the result. For gift sales: offer a "choose your silk bouquet" service. The customer chooses 5-8 individual stems from the collection, and you tie them together. The average order value increases significantly compared to pre-made offerings. Other silk flower collections: STL Sophie, silk flowers. For vases besides Sunshine: glass vases and bottles, ceramic vases.
When does demand peak?
Two peak periods:
- Spring (March-May): customers "refresh" their interiors after winter.
- September-October: interior renewal for autumn.
In summer, silk bouquets sell steadily but not at their peak. During high season, customers often opt for real flowers. In colder months, silk bouquets are more popular because fresh flowers do not last as long.