Sophie is the STL collection you smell before you see it. Ten aroma variants of the same peony-rose diffuser, plus a careful selection of candles and accessories that visually belong together. For home stores that want customers to choose by "ambiance," not by product category.
What's in STL Sophie?
The collection revolves around the aroma diffusers, complemented by candles, one vase, and one flower.
- Peony-rose aroma diffusers: 10 scents, in small size (D6.5 H5.5 cm). Amber, lavender, magnolia, mango-peach, peony, rose, jasmine, vanilla, musk, sandalwood. Each scent suits a different interior moment.
- Dinner candle set of 2: 3-assorted colors, D2 H25 cm. For the table decoration corner.
- Vigo glass vase pink: H25 D15 cm. Soft accent vase for silk flowers.
- Dahlia real-touch pink: 80 cm. Color accent among the muted tones of the diffusers.
- Candle stick bow polyresin: ivory, decorative candle holder in a bow shape. For extra visual play.
Why ten scents of the same diffuser?
Customers choose scents emotionally. One day lavender fits, another day mango-peach fits. By offering ten variants, you cover different interior moments and customer preferences without managing different diffuser shapes. One SKU family, ten options. For the customer, this is pleasant: the same look, different ambiance.
For which target group?
Home stores with a customer base that chooses based on ambiance. Gift shops with a gifting corner where diffusers serve as good mid-range items. The price point of the diffuser is accessible (10-20 euro retail). Combines well with flowers or a candle holder for a complete gift. Florists with an additional gift corner: the diffusers and dahlia work well alongside a bouquet.
How to present STL Sophie?
As an ambiance table. Vigo vase with the dahlia in it as the centerpiece, all 10 diffusers grouped next to it, dinner candles at the edge, candle stick bow as an accent. Customers who see the table smell the combined scents and associate the scene with "complete ambiance gift." For cross-selling: Mother's Day home accessories, gift sets, LED candles. Other STL lines: STL Beau, STL Silk Bouquet Sunshine.
When does demand peak?
Two strong peaks: Mother's Day and Christmas. Around Mother's Day, diffusers are a classic gift. Around Christmas, table decoration demand peaks (dinner candles, candle sticks) and the "gift for someone" demand for diffusers. Birthdays and housewarmings are smaller but continuous sales moments.