Roos is the STL gift set for customers who value fragrance over visible decoration. Large 800 ml diffuser sets are at its core: long-lasting, with characteristic fragrance combinations like cinnamon-bergamot and vanilla-noir. Complemented by tulip-shaped scented candles and classic tiles for the complete gift experience. For gift shops that want to serve the "atmosphere-gift" segment without sacrificing appeal.
What's in Roos?
The collection is deliberately compact: three main categories in well-considered numbers.
- Aroma-art diffuser sets 800 ml: three fragrance combinations: cinnamon-bergamot (brown glass), patchouli-musk (green glass), vanilla-noir (light amber glass). Large formats for long-lasting fragrance release in larger rooms.
- Tulip scented candles: D12 H10 cm, in white and grey. Sculptural scented candle with a tulip shape. Gift-friendly and decorative.
- Tiles: "time to wine down", "dearest grandma", "you are the sweetest". Small accompanying gifts.
Which target group does Roos work for?
Gift shops with a customer base looking for something between "a little something" and "a real gift". The 800 ml diffusers fall into the 40-60 euro segment; combine well with small accompanying items. Florists with a gifting corner: the tulip candles as a separate gift or alongside a flower bouquet. Attractive price point (15-25 euro). Home furnishing stores with an atmosphere and fragrance section: the diffuser sets as a premium item, positioned between basic aroma products and luxury brand diffusers.
How do you present Roos?
A small table or shelf with all items together. One diffuser opened so customers can smell the fragrance; the other two closed. Tulip candle next to it, tile on an easel from our Mother's Day tiles collection.
When does demand peak?
Mother's Day, December (Christmas gift) and the "housewarming" seasons (spring and autumn) are the clearest moments. The 800 ml diffusers are also popular as corporate gifts: one diffuser for a client or associate is a well-presented, long-lasting gift with a fixed price point.