Bo is the playful STL gift set. Where Nora is soft and classic, Bo is distinctive and recognizable. The face-with-glasses planters are the centerpiece: ceramic plant pots in the shape of a face with glasses. Grey, green, orange, and cream. Funny, collectible, gift-friendly. Combine with burgundy scented candles and diffusers for a complete ambiance gift.
What's in Bo?
The collection revolves around the face-with-glasses planters, supplemented with ambiance elements.
- Face-with-glasses planters small: 8x8x7.3 cm, in grey, green, orange, and cream. Ideal for small plants (cacti, small succulents).
- Face-with-glasses planters large: 12.5x12.5x13 cm, in grey and cream. For medium-sized houseplants.
- Scented candle in glass bordo: 2 assorted, D10 H12.5 cm. Burgundy glass with scented wax.
- Diffuser sets bordo: 200 ml (D6, 28 cm) and 500 ml (D6.5 H20 cm). Two sizes for different room sizes.
- Crassula Himalaya pick: 15 cm grey. Small artificial plant to place directly in a planter.
Which target group does Bo work for?
Gift shops: core customers. The face-planters are bought as gifts for colleagues, birthdays, housewarmings, and "something funny for someone who has everything."
Florists with a gifting corner: the face-planters + the crassula-pick together form a complete gift. Sales value around 25-35 euros per set. Concept stores and boutiques: the burgundy scented candles and diffusers for the ambiance corner of their collection.
How do you present Bo?
At eye level, grouped. The face-planters work best visually as a group of 4-6 pieces in different colors. Separately, they quickly look like "one strange pot." Place a crassula-pick in one of the planters to show customers the complete gift idea. For cross-selling: ready-made gift sets, silk flowers. Other STL gift sets that visually match: STL Gift Set Nora, STL Sophie.
When does demand peak?
Housewarming and birthdays are the main peak moments. The face-planters are perfect for "someone with a new home" or "someone with a sense of humor." Christmas and December gifts: the burgundy scented candles and diffusers sell strongly as "a gift for someone you don't know well but still need to give something to" (colleague, acquaintance, distant friend). Mother's Day: less of a direct peak, unless the customer knows that the mother likes "funny gifts."