Bonjour is more an atmosphere than a category. Warm, Mediterranean, a bit South French. It is one of our rare collections that does not cater to one product type, but can fill a complete summer corner in your store. From rug to mirror to lantern to small table.
What's in STL Bonjour?
The collection deliberately cuts across product categories. Everything comes back in the same color palette: ochre yellow, green, pink, terracotta and natural shades.
- Seating and tables: ochre yellow chairs, metal side tables in green. Ideal as display decor or as an impulse buy for patio seekers.
- Textiles: Soleil cushions and bath mats, cotton rugs. For the furniture and home goods corner of your offerings.
- Jude and Jax mirrors: round and elongated mirrors in red, purple, pink, yellow, orange and green. More decoration than a functional mirror.
- Jute lanterns Piety: in green and purple with a natural finish. Summer outdoor or patio lanterns.
Which stores does Bonjour work for?
The collection is deliberately broad. Gift shops pick up individual items for the gifting shelf, home goods stores build entire corners with textiles and furniture, and garden centers use the lanterns and mirrors for the outdoor section. Florists with a gift corner: the small mirrors, cushions, and jute lanterns work well as individual gift items for Mother's Day, birthdays, or housewarming gifts.
How to present STL Bonjour in store?
As a corner, not as individual items. The strength of the collection lies in the converging color palette. Think: one chair, one small table, a mirror on the wall, a rug underneath, and a lantern next to it. Customers immediately see the complete scene and are more likely to buy multiple items than with separate presentations. For cross-selling: combine with silk flowers in warm tones, or add items from the regular outdoor accessories collection. Other STL series that match well in style: STL Summertime, STL House of Tulips.
Seasonal dynamics
Resale peaks between April and August. It's best to purchase in January-February to be ready in time for the patio season. The textile items (cushions, bath mats, rugs) also sell well into the autumn, as customers "warm up" their interiors. The hard items (chairs, mirrors) are more distinctly for the summer season.