Soft Natural is one of our curated style corners. Not a broad assortment, but a selection of items that visually belong together: natural materials, soft colors, green accents. For home decor stores and gift shops that want to set up a complete "atmosphere corner" without having to make a selection themselves.
What will you find in the collection?
Five main categories.
- Grass-mirrors and placemat: Round mirrors with grass edges (D40 and D50) and a placemat of D30 in natural. For table decoration and wall accents.
- Webbing lanterns round: L (D11xH18) and XL (D15xH24 cm) in natural woven material. For candlelight in the living room.
- Metal candlesticks: in green (H12, H15.5, H21.5 cm) and black (17.5x8.5x21 cm). For tapered candles on the table.
- Arcadian table candles: Set of 4, 15 cm, in ivory and metallic copper. For use in the candlesticks.
- Bulb-glass outdoor: 3 assorted colors warm-white, D15xH26 cm. For atmosphere on the patio or garden table.
Which ambiance does Soft Natural create?
Three main styles:
- Boho-modern: grass-mirrors and webbing lanterns together on a light wall or wooden table. Relaxed and warm.
- Scandinavian-natural: green candlesticks with ivory table candles. Restrained and refined.
- Outdoor ambiance: bulb lamps on a patio table with candlelight. For summer garden decoration.
For which target group?
Home decor stores: core customers. The entire collection works as a display scene for a boho or Scandinavian interior.
Gift shops with a gift corner: the candlesticks and table candles as individual gifts in the 15-30 euro segment.
For florists: less direct as a main category, but as an addition in a gifting corner alongside floral arrangements.
How do you position Soft Natural?
The items work best as a cohesive corner. A grass-mirror on the wall, webbing lanterns underneath, candlesticks on a low cabinet with candles in them. Customers immediately see how everything works together.