Specially selected is a showcase collection in which we periodically highlight special or new items from our range. For florists and business customers who want an overview of what's new or particularly worthwhile. Assortment changes regularly; check back periodically for updates.
What appears in the collection?
Typically:
- New items: recent additions to our range.
- Limited availability items: small editions or end-of-collection items.
- Curated highlights: items we want to give extra attention to visually or in terms of margin.
Exact composition varies.
For which target group?
Florists and gift shops with a customer base looking for something unique. Concept stores and boutiques that want to stand out. For broader basic purchasing: check our regular main collections.
Combine with regular collections
For complete stock building, combine special items with basic offerings from: