Pallet deals is the bulk-purchase hub for large business customers. Where regular purchasing goes by box or set, pallet purchasing goes by full pallet: significantly lower per-item costs in exchange for larger quantities and self-storage responsibility. For florists with their own warehouse, garden centers with high resale volumes, or large resellers who handle high volumes.
When do items appear in pallet deals?
Typically:
- Bestsellers with steady flow: items where we are certain the buyer takes no stock risk.
- End-of-season items: items we want to move for the next season.
- New items in introduction: large investment for rapid market penetration.
The exact composition varies per period.
For which target group does pallet purchasing work?
Core customers:
- Large florists: with their own warehouse and multiple stores.
- Garden centers: with continuous plant sales and related decoration.
- Resellers: who supply other stores.
For smaller shops without their own warehouse: regular per-set purchasing is usually more practical.
Pros and cons of pallet purchasing
Advantages:
- Significantly lower per-item costs (10-30% cheaper than regular purchasing).
- Guaranteed availability for the entire season.
- Better margins on resale.
Disadvantages:
- The entire pallet must be purchased at once.
- Requires large storage space.
- Inventory risk lies with the buyer.
For the complete regular Wiljan offering without pallet commitment: