Some pots are designed to highlight the plant. Other pots are designed to stand out themselves. This collection falls into the latter category. Glazed, color-pronounced, in the Madrid series with assorted packaging so that every order automatically provides variety.
What is the character of this collection?
The focus is on the Madrid series: round glazed pots in ascending sizes and carefully chosen color combinations.
- Madrid series: round shape, available in 3-assorted color schemes. Combinations such as purple/petrol blue, yellow/orange/pink, dusky pink/grey-green, and blue/brown/mint green.
- Ascending sizes: from small (D11.5 cm) to large (D62 cm). Enough range for herb pots to large statement planters.
- Matching saucers: separate saucers in the same glazed finish, for indoor use with real plants.
- Glazed egg pots and bowls: more organic shapes in falling-brown gradient. Different design language than Madrid, but the same glazed look.
Why is assorted packaging commercially effective?
Core advantage: one order automatically gives you three colors or designs. You don't have to manage three separate SKUs. For florists and garden centers, this means: one order, three visual options on your shelf. Customers have a choice without you risking an overflow of one specific color. The 3-assortment packaging is standard for most Madrid formats.
For which target group?
Customers looking for color. The Madrid series is distinctive: purple-petrol, yellow-orange-pink. More neutral ceramics can be found at earthenware pots, Loire or Boule. This collection suits stores with a modern or playful appearance. Florists who want to brighten up their shelves or garden centers that want to distinguish themselves from pure natural tones. Home furnishing stores with a creative customer base use the large Madrid variants as floor planters in their window displays.
Combining and positioning
Grouping by color scheme works best visually. Three pots of the same color assortment next to each other, in ascending sizes. For cross-selling: silk flowers in matching colors, or individual branches from dried flowers and grasses. The glazed pots scream to be filled. Similar series for people already familiar with this style: earthenware pots, Boule.