Not every customer has the time to assemble a gift themselves. And honestly, not every store has time to assemble all gift sets themselves for every Mother's Day. This collection is for both parties: ready-made gifts in a box, ready to give away.
What's in the gift sets?
The collection is built around three core segments: occasion-based boxes, care sets, and scent & ambiance gifts.
- Occasion Boxes: "a box of love", "a chores voucher box for dad", "much love and a big kiss", "thank you school year gift box", "puzzle gift box". Designed as a small-gift-in-a-box.
- Pouches and Compliment Boxes: "comfort box", "compliment box", "self-love pouch", "thank you pouch". Small, textual gifts that form a complete gift on their own.
- Bath and Care Sets: 4-piece bath sets with bath bombs and body lotion, 5-piece bath items in a toiletry bag. Gifts for Mother's Day and birthdays.
- Xmas Gift Sets: bath fizzers sets, xmas shower gels. Complete Christmas gifts for the December season.
- Diffuser and Candle Sets: 4-piece diffuser sets, 3-piece scented candle sets. Higher price points, gifts for special occasions.
- With Love Gift Boxes: Riga bottles with LED wick, 2-bottle sets. More designer gifts for higher-price-point customers.
Which target audience do these gift sets cater to?
For customers looking for quick gifts. Someone who pops in between work and a birthday and doesn't want to assemble a bouquet themselves. Or parents who quickly need a gift for a children's party. Price points generally range between 8 and 40 euros retail. Enough range for "something small" to a "real gift."
How to position your gift sets in the store?
At the front near the cash register or in a separate gift corner with clear signs per occasion ("Mother's Day", "birth", "Christmas"). Important detail: the boxes and pouches with textual messages ("comfort box", "compliments") also sell separately as a card replacement or support gift. Don't just place them in the Mother's Day corner. For cross-selling: photo frames, gift tags, and Mother's Day home accessories work well as complements. For the Christmas peak: place the Xmas gift sets near the Christmas decoration corner. Customers buying Christmas decorations often like to buy a small gift as well.
When to purchase?
Four peaks throughout the year: Mother's Day (purchase February-March), Father's Day (April-May), Sinterklaas (September-October), and Christmas (July-August for early purchase). The year-neutral boxes and bath sets can be reordered continuously.