Outdoor paintings are one of the more unique decoration categories in our range. Printed on canvas stretched on a wooden frame, with specific treatment for resistance to rain, wind, and UV. For florists and garden centers that want to offer outdoor decoration to customers who wish to decorate their garden or patio with more than just plants.
This collection is currently limited or subject to change. For the most up-to-date status, please check the product page or contact your account representative.
Why offer outdoor paintings?
Three reasons:
- Adds character to bare outdoor walls: where customers have plants or furniture, they often miss "something on the wall". An outdoor painting fills that void.
- More durable than traditional wall hangings: canvas prints on wooden frames with UV treatment last several years with normal outdoor use.
- Statement-piece with a one-time purchase: customers rarely buy multiple outdoor paintings; one per garden is enough. Higher margins due to lower per-customer volumes.
For which target group?
Florists with a decoration corner for garden and patio decor: core buyers. Garden centers: as an addition to the outdoor decoration assortment. Home furnishing stores with an outdoor section: as a large statement item. For florists and garden centers that specifically have customers with large balconies, patios, or garden walls: this is a welcome addition.
Related outdoor collections
For a broader outdoor decoration range:
- Outdoor wall decoration - broader outdoor wall decor.
- Outdoor accessories - general outdoor decoration.
- Outdoor lighting - outdoor lighting and garden lanterns.
- Wall hangings - for indoor wall decoration.
How to position outdoor paintings in your store?
A demo works best. Hang at least one example on an outdoor or large indoor wall so customers can see how it looks. For cross-selling: outdoor accessories and outdoor furniture for a complete outdoor shopping experience.