For florists, garden centers, and gift shops, Black Friday is one of the standout purchasing opportunities in November. Customers with their own webshops expect Black Friday offers; wholesalers provide temporary benefits for this. This collection contains the items offered during the Black Friday period. The assortment changes annually and is limited to the period around the last weekend of November.
When does Black Friday peak?
Black Friday falls on the Friday after Thanksgiving (US holiday). In the Netherlands and Belgium:
- Lead-up: two weeks before Black Friday (mid-November).
- Peak: Black Friday itself plus the following weekend.
- Run-off: Cyber Monday (the Monday after Black Friday) and the rest of that week.
For resale by florists and gift shops: items are often resold within these two weeks.
What appears in the collection?
Generally:
- Popular items with temporary discounts: Christmas ornaments, gift sets, decorative items.
- Bulk offers: large quantities of one SKU at a sharper price.
- End-of-season items: items that sell less after Black Friday.
The exact composition varies by year.
Where do you look for the regular offerings?
For the full year-round Wiljan assortment:
- Promotions - year-round changing promotional items.
- Christmas decoration - for Christmas ornaments and lighting.
- Ready-made gift sets - for ready-made gift packages.