Wood wool is one of our compactly curated style corners. Four items around a natural material theme: jute lantern as the central item, tealight holders for additional ambiance. For florists and gift shops that want to offer a subtle natural ambiance corner.
What will you find in the collection?
Two main categories.
- Tealight holders Nordin and Nordau: 8 and 10 cm in grey, clear, and silver. For creating atmosphere with tealights.
- Round jute lantern with cylinder glass and handle: D11xH11 cm with a total height of 26.5 cm including the handle. Central item for the corner.
What aesthetic does Wood wool offer?
Two main styles:
- Boho-natural: jute lantern with natural materials and dried flowers. For florists with a boho signature.
- Scandinavian-natural: jute lantern with white walls and green plants. Understated and warm.
For which target group?
- Florists with a decoration-corner: core customers. The jute lantern combines well with floral arrangements and natural displays.
- Gift shops: the jute lantern as a standalone gift in the 15-30 euro segment.
- Home decor stores: as an accent piece in the living area or display window.
Wood wool vs other curated corners
Comparison with other curated style corners:
- Wood wool: jute lantern as a central item, with a natural look.
- Soft naturel - broader collection with grass-mirrors, webbing lanterns, and candlesticks.
- Earthy tones - with stoneware owl, wooden scoop, and metal frames on bases.
- Bronzing glam - with golden animal pots and Lava candlestick.
- Wild glam - compact with only golden animal pots.
For stores that want to offer different curated corners side by side: each has its own character.
How do you position Wood wool?
The jute lantern with a real tealight or LED candle inside as the central focus. Tealight holders around it for extra ambiance.