Amsterdam, windmills, tulips. Popular themes, but usually in a style you'd rather not have in your shop. The STL House of Tulips series does things differently. Small sizes, muted colors, and a refined finish. Intended for shops that want to offer something Dutch without ending up in the clogs-and-windmills corner.
What will you find in this collection?
The series is built around three core categories. Enough to fill a small "Holland corner" without having to manage thirty SKUs.
- Miniature house-vases: canal house-inspired designs in various colors, in two sizes. Ideal for a single tulip or loose flower.
- Windmill-vases: windmill shape in cream, sand, green, and soft pink. Decorative on their own, but also perfect with a single flower inside.
- Tulips and viola on mossball: artificial flowers on a moss ball, in dahlia and viola variations. Ready-made decoration, no vase needed.
- Tealight holders and candle holders: house-shaped tealights, flower-shaped porcelain candle holders. Perfect to place next to the vases as an impulse item.
Which type of shop is this suitable for?
Tourist shops in Amsterdam, Volendam, Zaanse Schans, and other Holland hotspots will find an alternative to the standard souvenir offering here. But gift shops outside tourist areas also sell this series: as a Mother's Day or hostess gift, as spring decoration, or as a small gift for international business relations. Florists can combine the collection with real tulips. A small house with a single tulip makes a complete gift for under ten euros wholesale.
How do you position STL House of Tulips on your shelf?
At eye level, grouped. The collection works best visually when you place multiple colors and sizes together. Think of a small table or display corner where the vases, tealights, and moss balls form a mini-landscape. The collection works less convincingly individually than as a group.
For cross-selling: place loose silk flowers next to them, or combine with other spring decorations and ceramic vases from the regular collection.
Seasonal or year-round?
Year-round, with a slight peak in spring when tulips are most commercially visible. We also see reorders around King's Day and during tourist peaks. The non-tulip-specific items (house-vases without flowers, candle holders) are completely season-neutral.