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The wholesaler of floristry, home and decorative items for 40 years
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The wholesaler of floristry, home and decorative items for 40 years

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Outdoor wall decor

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An empty garden wall is a missed opportunity. Many customers know that, but most don't know where to start. This collection is built around one theme: butterflies. Metal butterflies, wooden butterflies, butterfly print sets, and some capiz hangers for extra variety. Why butterflies? Because they sell. Universally recognizable, garden-friendly in symbolism, and visually effective on a large empty wall.

What's in the collection?

Three main categories, all designed for outdoor use.

  • Single metal butterflies: individual butterflies in various sizes (10-30 cm), in monarch and pastel motifs. For targeted accents, not for large walls.
  • Butterfly sets metal: multiple butterflies on one background or in a composition. Ready for display, one product fills half a wall.
  • Wooden butterflies: Yara series, in warmer tones. More natural look, for gardens with lots of greenery or wooden fences.
  • Capiz Conga hangers: 45 cm hanging decoration in sunshine yellow and turquoise. Move in the wind, give a tropical vibe.

Which outdoor space does this work for?

Smaller accents (10-20 cm individual butterflies) do well on narrow fences, window frames, or next to garden doors. Large sets (60-65 cm) are wall- or fence-sized. They fill an empty wall or facade surface. Capiz hangers work best under a canopy, veranda, or pergola. They need to be able to move without being directly exposed to wind and rain.

Combining in the store

At garden centers and home stores with an outdoor section: create a wall display with all three categories mixed together. Customers will immediately see the scale and mixing possibilities. Combine with outdoor accessories, outdoor lighting, and outdoor furniture to create a complete garden scene. For florists with a small outdoor offering: the smaller metal butterflies work well as an impulse gift with a bouquet "for the garden".

When does demand peak?

From March through September. The biggest peak is between April and June, when customers prepare their patio and garden for the season. Useful detail: customers rarely buy one butterfly. The sales cycle is usually 3-5 pieces per visit. Be prepared for this in your stock mix.

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