{"title":"Ready-made gift sets","description":"\u003cp\u003eNot every customer has the time to assemble a gift themselves. And honestly, not every store has time to assemble all gift sets themselves for every Mother's Day. This collection is for both parties: ready-made gifts in a box, ready to give away.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat's in the gift sets?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe collection is built around three core segments: occasion-based boxes, care sets, and scent \u0026amp; ambiance gifts.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eOccasion Boxes\u003c\/strong\u003e: \"a box of love\", \"a chores voucher box for dad\", \"much love and a big kiss\", \"thank you school year gift box\", \"puzzle gift box\". Designed as a small-gift-in-a-box.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePouches and Compliment Boxes\u003c\/strong\u003e: \"comfort box\", \"compliment box\", \"self-love pouch\", \"thank you pouch\". Small, textual gifts that form a complete gift on their own.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBath and Care Sets\u003c\/strong\u003e: 4-piece bath sets with bath bombs and body lotion, 5-piece bath items in a toiletry bag. Gifts for Mother's Day and birthdays.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eXmas Gift Sets\u003c\/strong\u003e: bath fizzers sets, xmas shower gels. Complete Christmas gifts for the December season.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDiffuser and Candle Sets\u003c\/strong\u003e: 4-piece diffuser sets, 3-piece scented candle sets. Higher price points, gifts for special occasions.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWith Love Gift Boxes\u003c\/strong\u003e: Riga bottles with LED wick, 2-bottle sets. More designer gifts for higher-price-point customers.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eWhich target audience do these gift sets cater to?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eFor customers looking for quick gifts. Someone who pops in between work and a birthday and doesn't want to assemble a bouquet themselves. Or parents who quickly need a gift for a children's party. Price points generally range between 8 and 40 euros retail. Enough range for \"something small\" to a \"real gift.\"\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to position your gift sets in the store?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAt the front near the cash register or in a separate gift corner with clear signs per occasion (\"Mother's Day\", \"birth\", \"Christmas\"). Important detail: the boxes and pouches with textual messages (\"comfort box\", \"compliments\") also sell separately as a card replacement or support gift. Don't just place them in the Mother's Day corner. For cross-selling: photo frames, \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/cadeaulabels\"\u003egift tags\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/moederdag-woonaccessoires\"\u003eMother's Day home accessories\u003c\/a\u003e work well as complements. For the Christmas peak: place the Xmas gift sets near the \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/kerstdecoratie\"\u003eChristmas decoration\u003c\/a\u003e corner. Customers buying Christmas decorations often like to buy a small gift as well.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhen to purchase?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eFour peaks throughout the year: Mother's Day (purchase February-March), Father's Day (April-May), Sinterklaas (September-October), and Christmas (July-August for early purchase). The year-neutral boxes and bath sets can be reordered continuously.\u003c\/p\u003e","products":[{"product_id":"geurset-diffuser-geurzand-3-assortie-23x7x20cm","title":"FRAGRANCE SET DIFFUSER FRAGRANT SAND 3 ASSORTION 23x7x20CM","description":"","brand":"Groothandel Wiljan","offers":[{"title":"Default Title","offer_id":41013092417559,"sku":"8719987820274","price":8.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/6268\/7767\/files\/CC5061310.jpg?v=1711539433"},{"product_id":"anemone-bloembollenmix-bb-eco-kadotasje-2-assortie","title":"Anemone flower bulb mix BB Eco - Gift bag - 2 assorted","description":"","brand":"Groothandel Wiljan","offers":[{"title":"Default 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