{"title":"Moederdag woonaccessoires","description":"\u003cp\u003eMoederdag is voor onze klanten een van de belangrijkste inkoopmomenten van het voorjaar. De collectie is daarop ingericht: iets wat op zichzelf verkocht kan worden, maar ook prima werkt als toevoeging aan een boeket of plant.\u003c\/p\u003e\n\u003cp\u003eGeen kitsch. Geen \"beste moeder\"-mokken.\u003c\/p\u003e\n\u003cp\u003eWel doordachte woonaccessoires waar iemand echt iets aan heeft.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWat zit er in de moederdag-collectie?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDe focus ligt op cadeaus die sfeer maken in huis. Producten die u niet meteen opzij zet, maar die op tafel, in de vensterbank of in de tuin blijven staan.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGeurkaarsen en diffusers\u003c\/strong\u003e: van kleine ribbelglaasjes tot forse amber-glazen diffusersets van 800 ml. Populaire prijspunten voor cadeaus tussen 5 en 40 euro.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLED-lantaarns en solar-decoratie\u003c\/strong\u003e: kabouterlantaarns, ribbel-LED-kaarsen en solar-artikelen. Werkt goed voor moeders die veel tijd in de tuin of op het balkon doorbrengen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecoratieve sculpturen\u003c\/strong\u003e: acryl beeldjes van bloemen, vogels en dieren. Meer voor de collector dan voor de standaard-cadeauzoeker.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBad- en verzorgingssets\u003c\/strong\u003e: kleine badsets met bruisballen en body lotion, klaar om als los cadeau of onderdeel van een pakket te verkopen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHouten spelletjes en tafeldecoratie\u003c\/strong\u003e: tic-tac-toe, mini-bowling, bureaukalenders. Cadeaus met een knipoog voor de moeder die alles al heeft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eWerkt deze collectie ook voor andere gelegenheden?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eJa. Veel items zijn thematisch neutraal genoeg om ook te verkopen rond \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/vaderdag\"\u003evaderdag\u003c\/a\u003e, \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/valentijn\"\u003evalentijn\u003c\/a\u003e, \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/geboorte\"\u003egeboorte\u003c\/a\u003e of \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/geslaagd\"\u003egeslaagd\u003c\/a\u003e.De geurkaarsen, sculpturen en LED-decoratie zijn het meest overdraagbaar tussen gelegenheden.Wat specifiek voor moederdag werkt, is de gifting-vibe: kleine formaten, mooie verpakking, direct herkenbaar als \"iets liefs\".\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eHoe bouwt u een moederdag-schap op?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eKort en praktisch: mix drie prijspunten en drie soorten cadeaus.Zet een klein prijspunt (5-10 euro) vooraan - geurkaarsjes, kleine sculpturen, badballen. Middenin een 15-30 euro segment - diffusers, LED-kaarsen, tafelspelletjes. En achterin de grotere show-items - de 800 ml diffusersets, de forse lantaarns.Wilt u er bloemen naast leggen? Combineer met \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/zijden-bloemen\"\u003ezijden bloemen\u003c\/a\u003e, \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/aardewerk-vazen\"\u003eaardewerk vazen\u003c\/a\u003e of \u003ca href=\"https:\/\/www.wiljan.nl\/collections\/glazen-vazen-flessen\"\u003eglazen vazen en flessen\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eCadeaus die niet meteen \"moederdag\" schreeuwen\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eVoor klanten die iets voor hun moeder zoeken maar geen roze hartjes willen: de acryl sculpturen, de neutrale ribbel-LED-kaarsen en de houten spelletjes doen dat werk. 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